Mama FM Radio

101.7 Mama FM is the first women’s station in Africa set up by Uganda Media Women’s Association, seeking to promote developmental interactive communication with the goal of engaging and empowering underserved and underrepresented communities in central Uganda. Our target listeners are particularly women between the active age of 15-45 and the general public. Mama FM broadcasts a mix of educative and entertainment programs, news and sports bulletins, flavored with music and live calls into talk shows with a reliable fan base. The dominant language used is Luganda. Through Mama FM, women and other marginalized groups have had an opportunity to get their voices heard.

Geographical coverage

101.7 Mama FM  covers a population of 13 million people in eastern, central, southwestern and western parts of Uganda. It reaches 16 districts surrounding the central region, these include Jinja, Iganga, Tororo, Soroti, Mpigi, Wakiso, Masaka, Mityana, Mubende, Mukono, Luweero, Nakasangola and Lake Victoria Islands.

The Steadman Report shows a total awareness of 101.7 MAMA FM radio station at 66% (2007).

Within 8 years of broadcasting it succeeded at attracting a listernership which places it in the 23rd position out of more than 100 radios active in the region.

Mission

Contribute towards empowering individuals and marginalized communities, especially women, by promoting their concerns and increasing their participation in the local and national development programs. 

Vision

Have the concerns and voices of the less privileged in society take centre stage in the Uganda mass media for a fair and just world.

Principles

  • Participatory Communication
  • Transparency and Accountability
  • Democracy
  • Voluntarism
  • Networking
  • Sharing and Teamwork
  • Sisterhood

Values

  • Equal opportunities through empowerment and professional skills development
  • Justice through fairness in treatment of women and other diversities
  • Recognition of women’s contribution
  • Love and respect

Objevtives

  • Provide, disseminate and exchange development messages  for discussion and feedback;
  • Re-awaken among communities a sense of duty and social responsibility.
  • Provide a platform for expression those who have been in significant in the existing media, ie. women and youth;
  • Provide good governance, democracy observance of individual human rights and peace;
  • Advocate and lobby for gender balance in communities at different levels of decision-making both in government and the private sector;
  • Help communities preserve and live harmoniously with their environment.

Why radio?

Radio is the most powerful yet the cheapest mass medium for reaching large numbers of people who are marginalized or in isolated areas.

Radio builds on the oral tradition of rural populations.

For the disadvantaged groups, radio is a great opportunity to interact with the wider world, as well as voice their concerns and issues.

The freedom of expression underpins all other human rights.

Development programs shift their thinking and practice towards people-centered programs.




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