Ms Sentamu is a development communication expert and has been involved in information and media work for over 20 years. She has extensive expertise in the areas of planning, developing and implementing media and communication strategies, women and gender, capacity building, strategic planning, project management, networking, training, proposal writing and fundraising, news writing and editing.
She is also effective in communication and presentation. Ms Sentamu has undertaken several assignments and consultancies in various capacities aimed at creating awareness through public education and information campaigns on topical issues through the use of the various forms of the media including Rural Outreach Programs, radio, television, newspapers, IEC materials.
It also includes UMWA’s newspaper pull-outs: The Other Voice, Get Smart Rural Women’s Project, media projects in conflict or marginalized areas, and information and media campaigns against teenage pregnancies. Ms Sentamu was behind the famous media messages that motivated the population to go out in big numbers and participate in general elections in Uganda in 1996 and 2001, and the referendum in 2000.
She also participated in the updating of the national voters’ register and Uganda’s 2002 population census. Ms Sentamu was heavily involved in the design of multimedia and participatory that provided among others: public education on rights of women in internally displaced people’s camps, public education to revoke the impact of HIV/AIDS in the agricultural sector, and on child abuse.
As Executive Director for UMWA, Ms Sentamu has played a lead role in the associations programs through project planning, designing, management, implementation, supervision and the overall delivery. She has designed media advocacy as well as monitoring projects.
Prior to joining the NGO sector she worked at Uganda Management Institute, School of Journalism as lecturer, Uganda Television as news editor, The Nation Newspaper as reporter, Inter Press Services as freelance journalist and at Radio Uganda as programs organizer.
She is Chairperson of two national consortiums: the NGOs interested in carrying out civic education, and the Media, Arts and Culture under the Uganda Aids Commission. She has also been a Chairperson of a Lead Agency of a partnership of Women Media Associations in Eastern and Southern Africa.
Ms Sentamu’s professional membership range from national to regional and these include Community Development Research Network (CDRN), Uganda Debt Network (UDN), East African Media Institute EAMI), Association of Community Broadcasting in Africa (AMARC), Uganda Media Development Foundation (UMDF), East Africa Media Network, National Institute of Journalists in Uganda, World Association of Christian Communication (WACC), International Media Women Foundation and Uganda Media Women’s Association (UMWA).
Ms Sentamu holds an MA in women and gender studies, a bachelor of arts degree in political science and sociology both obtained from Makerere University. She also holds a postgraduate diploma in journalism at Uganda Management Institute, postgraduate diploma in Mass Communication at the University of Nairobi, Kenya and certificates in news writing and editing, in news and current affairs at Radio Netherlands Training Centre.
She has attended a number of short courses in human rights, development and governance. She has done training for trainers governance in the non-profit sector, lobbying and advocacy, legislative drafting, and the use of media in participatory health campaign.